Primedia Out of Home
About
Primedia Out-of-Home has been at the forefront of the South African out-of-home advertising industry for more than three decades. We combine one of the country's most extensive premium media networks with audience intelligence, strategic insight and technology to help brands reach consumers with greater precision, relevance and impact.
Our portfolio spans roadside, retail and transit environments, delivering meaningful consumer engagement across every stage of the journey. Beyond media, we partner with advertisers and agencies to develop insight-led strategies, measurable campaigns and innovative solutions that solve real business challenges. By bringing together data, creativity and technology, we enable brands to connect with audiences at scale while delivering measurable commercial outcome.
Inventory
- Billboards
- Digital OOH
- Street Furniture
- Wall Murals
- Transit OOH
- Retail Media
- Experiential / Non Traditional
- Other
OOH Inventory or Services Coverage
- All Provinces
Countries: South Africa, Botswana, Lesotho, Mozambique, eSwatini, Nigeria, Zambia, Zimbabwe, Namibia
At a glance
- Established
- 1994
- OOH faces
- 15,000
- B-BBEE
- Level 1
- Team
- 200-250
Creative production services
- Concept & Design
- Installation
Awards
- Most Awards 2022 - OOH Media Owner of the Year
- Most Awards 2021 - OOH Media Owner of the Year
Credentials
Connect
- www.primediaoutdoor.co.za
- LydiaB@primeoutdoor.co.za
- 011 475 1419
Senior leadership
- Shayleen Dennis Chief Revenue Officer shayleenc@primeoutdoor.co.za
Sales contacts
- Kagisho Pooe Sales Manager KG_Kagishop@primeafrica.biz 011 475 1419
- Trust Masarirambi Sales Manager TrustM@primediamalls.co.za 011 475 1419