Resources
The library. Know more, pitch better.
Case studies, campaign inspiration, the Beyond the Billboard podcast, OOH training course, and a growing research library. Built for anyone shaping the OOH industry across Africa.
Case studies & inspiration
By industry.
Creative campaign inspiration to educate and inspire — case studies from across the globe organised by industry.
Research by partner
Straight from the source.
Methodologies, playbooks, case studies and white papers — shared by the companies producing the work. Click a document to open the PDF, or visit the partner's site for more.
OMC
All Unite
Primedia Outdoor
Kantar South Africa
Polygon
- pDOOH playbook
- Impression multiplier methodology — overview
- Impression multiplier — technical appendix
- Banking vertical
- Automotive vertical
Instar
Outdoor Auditors
- Seedooh buy-side (short)
- Media owner offering — March 2026
- Agency offering — March 2026
- Billboard approvals (May 2026)
- Billboard approval data: process (May 2026)
Tractor Outdoor
- Education brand lift case study
- FMCG brand lift case study
- Online retailer brand lift case study
- Tech / software company brand lift case study