Vicinity Media | OOH Central

About

Vicinity Media is Africa’s leading location adtech and data business. From pioneering South Africa’s first location-based ad server to launching a full omnichannel solution across mobile, desktop and DOOH powered by Vicinity4D, our proprietary 1st Party Location Data. Our global first measurement stack delivers insights no one else can: tracking store visit, web and local search uplift. With smart targeting built on user opt-in location data and evolving behavioural profiles, we combine in-market, device, placement, website and location signals to maximise campaign impact. For over a decade, we’ve been driving a Relevance Revolution, bringing brands closer to their audiences than ever before.

Inventory

Digital OOH

OOH Inventory or Services Coverage

All Provinces

Countries: South Africa

At a glance

Established: 2013
Team: 60

Awards

2018 MMA Smarties (Bronze): Location Based Advertising
2018 Bookmarks (Bronze): Craft; Excellence in Software; Coding & Tech Innovation
2019 Amasa (Grand Prix): Distance Window Technology
2019: MMA Smarties (Bronze):Location Based Advertising Platform (VisitAbility Tracking)
2019: The Drum Mobile Awards (Gold)
2020: MMA Smarties (Gold): Location Based Targeting (Heineken)
2022: MMA Smarties (Silver): Location Based Targeting
2022: MMA Smarties (Bronze): Tech Innovation
2023 MMA Smarties (Silver): E Commerce Marketing (Makro)
2023: MMA Smarties (Silver): Experience Technology (Makro)
2023: MMA Smarties (Bronze): Experience Technology (Vodacom)
2024 MMA Smarties (Bronze): Real Time Marketing
2024: MMA Smarties (Bronze): Contextual Marketing
2025: MMA Smarties (Bronze): Real Time Marketing (Lay’s)
2026 MMA Smarties (Silver): Real Time Marketing (SPAR)
2026: Global Tech Awards (AnalyticsTech): SPAR Omnichannel Analytics
2026: Global Tech Awards (DesignTech): Vicinity Media Resizing Solution