Ster-Kinekor Theatres' Joker

by Sabrina Forbes. “My style is [to] treat agencies as partners and I feel that we give them a lot of latitude and a lot of space to express themselves for our brand. We do not dictate to our agencies what to do. I have a policy in-house that we never give solutions; we only ask questions. Because, as soon as you start giving solutions, you are telling them what to do,” explains Motheo Matsau, the new Ster-Kinekor Theatres deputy CEO, using the recent launch of the Joker movie as a key example.

For more, go to http://www.marklives.com/2019/11/brandfocus-screening-more-local-content-than-anybody-sk-theatres/

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