Tap Off

With Cape Town, South Africa, experiencing severe drought conditions, the city was in danger of reaching ‘Day Zero’ – the day where the taps would run dry. TapOff was developed by AUX Studio to provide real-time updates on the city’s reservoir levels, to inspire residents to participate in water conservation efforts. Tractor Outdoor contributed by displaying the current water levels on their digital billboards across the city. This was made possible through use of the Ayuda Splash Player, which provides both dynamic content authoring tools and support for playback of HTML5 enabling TapOff’s live data-feed to be displayed in real-time on the digital billboards.