The OG Influencer

The OG Influencer campaign by DOOH.co.za set out to remind the industry that billboards were the original creators of cultural impact long before social media. Led by Kirsty Carlson and Livia Brown along with their creative partner Boundless, the campaign used bold, witty lines and standout creative across highways, malls, gyms, and transit hubs to showcase the power and personality of OOH in the real world.

The message was clear: in an age of digital noise, OOH still commands attention, influence, and cultural relevance, proving that the original influencer is very much alive.

The initiative quickly became a movement, and made possible through an unprecedented collaboration of media owners across South Africa; Provantage, Evolv Outdoor, Alive Advertising, Tractor Outdoor, Primedia Outdoor, Relativ Media, JCDecaux, Reveel and Innovocean

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