Monthly Issue · June 2026

Proving the Power of OOH

What research and brand-lift studies tell us in 2026: effectiveness studies, attention metrics and real-world campaign outcomes that show why OOH still builds brands.

Read the June 2026 newsletter →

In this issue

Kantar Media Reactions ranking: consumers rate out-of-home highest for ad equity, while marketers rank digital out-of-home top

Opinion

Stop Optimising. Start Showing Up. Why OOH Is Advertising's Ultimate Power Move

Kantar South Africa 25 Jun 2026

Illuminated KFC "Kentucky Town is Back" billboard on a New Wave Outdoor Media site at night in Johannesburg

Opinion

Proving the Power of OOH: What Research & Brand-Lift Studies Tell Us in 2026

Warren Weiner 23 Jun 2026